Capitol Grand – a shift in thinking


Over the last few years there has been a significant shift in society’s views towards apartment living and as a result, the position apartments hold on the property ladder.

Yes, rising house prices have seen more and more people embrace an apartment lifestyle, but for many people apartments are no longer seen as a substitute for a house, they’re the main prize. Bar none.

This trend has been hugely strengthened by the rise of the luxury apartment; a new breed of development that puts people close to the action while simultaneously providing a serene haven away from it.

An increased appetite for luxury

“Luxury is defined by exclusiveness and a sense of grandeur,” says Larry Kestelman CEO of LK Property Group. “But increasingly in Australia people want to merge the feeling luxury incites with a sense of connectedness to their community.

“The ability to walk out of a luxury residence onto a lively streetscape is more common in the US and Europe than it currently is in Australia, but we are certainly seeing a change in regards to this.”

The entry to Capitol Grand's luxury retail precinct

Capitol Grand’s luxury retail precinct is set to bring the glamour back to Chapel Street. (Artist impression)

While there is definitely a trend for older Australians to downsize into spacious, amenity rich apartments, there is also another major factor at play. One which Kestelman had been keenly tracking for many years.

“It is no surprise that internationally, Australia is regarded as one of the great lifestyle destinations, but what we did see, that was perhaps not initially obvious, was that internationally tastes have been changing,” says Kestelman. “A new level of luxury apartment has sprung forth and we thought Australians were ready for it.”

And so the idea was born: a six-star apartment and retail destination in the world’s most liveable city. Located on the site of the old Capitol Bakery in the grand old Melbourne suburb of South Yarra, it stood to reason this fabulously luxurious building should be named Capitol Grand.

“Not only will it set a new benchmark in luxury apartment living in Australia,” says Kestelman, “we’re of the opinion it will draw comparisons with other internationally-renowned luxury addresses including New York’s One57 and London’s One Hyde Park.”

Capitol Grand – a landmark address

It’s exactly what South Yarra has been crying out for: a building that provides a marker for all that surrounds it. An address that doesn’t require an address.

Iconic status aside, Kestelman believes that Capitol Grand fills an important niche in the market, not just through its luxurious apartments but through its incredible array of amenities that are in keeping with those of a 5-star hotel.

A render of Capitol Grand's Azure Club pool on level 33.

Capitol Grand’s Azure Club pool on Level 33 (Artist impression).

Capitol Grand will feature a New York-style 24-hour concierge, an exquisite lobby, private pools, gyms, dining areas, a cinema, and elevated gardens designed by world-renowned Melbourne landscape architect, Jack Merlo

Furthermore, residents who purchase an apartment on Level 32 or above will have their own entrance, lift and enjoy exclusive access to the Azure Club. A remarkable facility that will feature a state-of-the-art gym, lounges, dining rooms and an infinity pool with spectacular views over Albert Park and Port Phillip Bay.

For more information visit capitolgrand.com or call Christian Numa on 0409 141 510.

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